Analytics is the key to unlocking the hidden value of your data. It’s the difference between passive & reactive marketing and agile & pro-active marketing which is highly relevant and based on insights of customer behaviour.
It starts with DATA collected by you, which is really a compilation of specific information captured during the customer marketing, decision and purchase process. This DATA would be in your CRM, ERP, Service management system, emails, enquiry forms, portal etc. Integrating this data and applying the proper metrics is the key to customer analytics and to uncovering critical consumer insights.
This DATA is then cleaned by using series of information scrubbing processes which ensure accurate names, deliverable addresses etc. are captured from all of your data sources and reporting systems.
Captured information is then organized and enhanced to enable the application of analytics and metrics that reveal consumer insights such as behaviour, preferences and purchase patterns.
Based on customer insights derived from data, targeted marketing identifies the right media and message, and matches them with the most profitable customers and prospects.